Founding Client Program — three founding clients, closes September 30 or when the spots fill. Learn more

Illustration of a web developer building a professional website in a warm, cozy home office.

Services

A Better Way to Build and Grow Your Website

Strategy, design, development, and long-term support to help your website start strong and keep improving.

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The Map

Choose Your Starting Point

These are example paths. Common routes for new builds and existing websites. Once I hear about your situation, I can point you in the right direction. Already know what you want? We can go straight there.

Intro Call — Quick Conversation

Free 15-minute call to briefly discuss your goals, ask questions, and see if we're a good fit.

Starting from scratch

  1. Foundations Session — Clarify the Direction

    Recommended Starting Point

    A 90-minute working session where we clarify business goals, website structure, messaging direction, and platform decisions. Ensures the website is built on clear decisions instead of guesswork.

  2. Website Blueprint — Plan the Structure

    Turn the decisions from the Foundations Session into a clear plan: recommended pages and navigation, content priorities, homepage layout, and how visitors move through the site.

  3. Website Build — Bring It to Life

    Choose the level that fits. Starter Website — 1–3 pages for a clear, focused online presence. Strategic Website — 4–7 pages built to support marketing, messaging, and lead generation.

  4. Website Care — Ongoing Support

    Monthly support for updates, improvements, and maintenance as your business grows.

Working with what you have

  1. Website Health Check — See What's Working

    A structured evaluation of performance, usability, and SEO foundations — delivered as a written report with prioritized recommendations and clear next steps.

  2. Performance Optimization — Fix What Matters

    Targeted improvements to page speed, Core Web Vitals, and load behavior. Core — Foundational fixes for smaller sites with common issues. Advanced — Deeper tuning for heavier or more complex sites.

  3. Landing Pages — Convert Your Traffic

    Focused, single-purpose pages built around a specific offer. Campaign pages are fast and focused. Conversion pages are higher-performance with tracking and optimization.

  4. Google Ads — Reach the Right People

    Search advertising to put your business in front of people actively searching for your services.

  5. AI Workflow Guidance — Work Smarter

    A working session to find where AI tools can save time on content, updates, and other website-related tasks.

  6. Website Care — Maintain and Grow

    Ongoing monthly support to keep your site secure, updated, and improving. Standard or Priority.

Step One

Start Here

Where most projects begin. These services clarify goals, structure, and priorities so your website is built on clear decisions instead of guesswork.

Intro Call

What it is
A free introductory call to discuss your website goals, answer questions, and see if working together makes sense.
Pricing
Free
Timeline
15-minute call
What's included
  • Brief discussion of your business and what you want your website to achieve
  • Answers to questions about services or process
  • High-level guidance on possible next steps
  • Determining whether a Foundations Session makes sense
Best for
  • Exploring a new website
  • Considering improvements to an existing website
  • Anyone who wants to ask a few questions before committing

Foundations Session

Recommended Starting Point
What it is
A focused strategy session designed to clarify your goals, audience, and what your website actually needs before planning or development begins.
Pricing
$150

Credit toward Website Blueprint: The $150 session fee is credited toward the Website Blueprint if you proceed within 30 days.

Timeline
  • Session: 90 minutes
  • Written Summary: Typically delivered within 1 business day after the session
What's included
  • Clear priorities for your website
  • Guidance on platform and technology options
  • Realistic timeline and budget expectations
  • Feature and functionality recommendations
  • Recommendation on whether a Website Blueprint is needed
  • Concise written summary of next steps after the session
Best for
  • Businesses planning a new website
  • Businesses replacing an outdated site
  • Anyone who wants expert guidance before making website decisions

Website Blueprint

What it is
A structured planning session that turns your goals and ideas into a clear website structure, messaging priorities, and page layout plan before development begins.
Pricing
$500
Timeline
  • Planning Session: 1 to 2 hours
  • Layout & Message Development: 4 to 12 hours after our planning session
  • Blueprint Delivery: Most Blueprints are completed within 2-4 business days after the planning session
What's included
  • Recommended site map (which pages your site should have)
  • Page-by-page content outline
  • Homepage structure and section planning
  • Navigation structure
  • Messaging priorities for each page
  • Call-to-action strategy (how visitors contact or convert)
  • Platform confirmation
  • Simple wireframe sketches for key pages when helpful
  • Written Blueprint document
Best for
  • Businesses that want a clear plan for what their website should include and how visitors should move through it before committing to development

Websites

Build Your Website

Thoughtfully built websites designed to support real business goals. Each project is scoped based on the size of the site and what it needs to accomplish.

Starter Website

What it is
A focused, professional 1-3 page website for small businesses that need a clear online presence without unnecessary complexity.
Pricing
$1,400 - $1,800

Final quote after the Foundations Session, or after a Website Blueprint if your site needs deeper planning. Most Starter Websites go straight to the build.

  • Number of pages — The total pages included in the site build
  • Content readiness — Whether content is provided or requires formatting and preparation
  • Design customization — Minor visual customization vs more tailored layout adjustments
  • Features and functionality — Contact forms, galleries, simple integrations, or additional components
  • Platform or plugin requirements — Specific tools or plugins needed to support the site
Timeline
Most Starter Websites launch within 2-3 weeks of kickoff, once the plan is set, the quote is accepted, and your content is in hand.
What's included
  • 1-3 custom pages
  • UX-focused layout and navigation
  • Modern, lightweight front-end code
  • Fast performance and accessibility built in
  • SEO-ready structure
  • Contact form setup
  • Hosting setup guidance
  • Website walkthrough and handoff
Best for
  • New businesses launching online
  • Small businesses with no website
  • Simple websites replacing outdated ones

Strategic Website

What it is
A 4-7 page website designed to clearly explain what you do, build trust with visitors, and turn interest into inquiries. Ideal for businesses that want their website to actively support marketing and sales.
Pricing
$2,500 - $3,500

Final quote after your Website Blueprint, which most Strategic Websites start with.

  • Website size and page structure — The number of pages and complexity of the site architecture
  • Strategic planning requirements — Depth of messaging, content structure, and user journey planning
  • Custom design and layout complexity — More tailored layouts, sections, and page designs
  • Integrations and advanced functionality — Booking systems, ecommerce, memberships, CRM integrations, or marketing tools
  • Content organization and optimization — Planning and structuring content to support business goals and conversions
Timeline
Most Strategic Websites launch within 3-5 weeks of kickoff, depending on scope.
What's included
  • Everything in the Starter Website, plus:
  • Strategic site planning (expanded 4-7 page architecture, messaging guidance, conversion-focused structure)
  • Customer trust elements (service pages that clearly explain your work, credibility layout, stronger calls-to-action)
  • Analytics setup — track meaningful visitor behavior with essential traffic analytics and goal tracking
  • Lead capture or inquiry flow — clear path for visitors to reach you with reduced friction
  • SEO page structure — logical structure with proper headings, metadata, and page hierarchy
Best for
  • Established businesses upgrading their website
  • Service businesses that rely on inbound leads
  • Businesses investing in long-term online presence

Ongoing Support

Website Care

Reliable monthly support to keep your website secure, updated, and evolving as your business grows. Available for both new builds and existing websites. No long-term contracts.

Standard Website Care

What it is
Reliable monthly support to keep your website maintained, secure, and easy to improve.
Pricing
$300/month
Response time
1-2 business days
What's included
  • Plugin, theme, and core updates
  • Security patches and monitoring
  • Automated backups
  • Uptime monitoring
  • Small content edits and updates
  • Bug fixes that appear after launch
  • Email support when questions come up
  • Up to 2 update requests per month

Each request typically involves a small update or improvement completed in a single task — content updates, new blog posts, layout adjustments, broken link fixes, minor troubleshooting. Larger changes (new pages, redesigns, complex integrations) can be scoped separately.

Best for
  • Small websites that only need occasional updates

Priority Website Care

What it is
Everything in Standard Website Care plus faster response times and ongoing strategic guidance as your site evolves.
Pricing
$500/month
Response time
Same or next business day
What's included
  • Everything in Standard Website Care, plus:
  • Priority response and turnaround on requests
  • Monthly improvement suggestions
  • Deeper troubleshooting when needed
  • Help evaluating tools, integrations, or new features
  • Light optimization or UX improvements over time
  • Up to 5 update requests per month

Each request typically involves a small update or improvement completed in a single task — content updates, new blog posts, layout adjustments, broken link fixes, minor troubleshooting. Larger changes (new pages, redesigns, complex integrations) can be scoped separately.

Best for
  • Businesses that want their website to evolve as they grow

Landing Pages

Lead Generation

Focused, single-purpose pages built around a specific campaign or offer. Designed to support marketing efforts and guide visitors toward a clear next step.

Campaign Landing Page

What it is
A focused, single-purpose page designed to convert visitors from ads, email campaigns, or promotions into leads or inquiries. Removes distractions and guides visitors toward one clear action.
Pricing
$600 - $900
  • Campaign complexity — Simple promotion vs a campaign with multiple sections, offers, or audience messaging
  • Design customization — Basic branded layout vs more tailored visual design and section styling
  • Content structure — Short promotional page vs longer page with multiple sections and supporting content
  • Integrations — Email signup forms, CRM connections, marketing tools, or analytics tracking
  • Media and visual elements — Custom graphics, image sections, or embedded media used to support the campaign
Timeline
Most Campaign Landing Pages are completed within 1-2 weeks once campaign details and content are ready.
What's included
  • Single-purpose page designed around a specific campaign or offer
  • Conversion-focused layout and content structure
  • Fast-loading, lightweight front-end code
  • Mobile-optimized design
  • Clear call-to-action and lead capture flow
  • Integration with existing forms or contact methods
Best for
  • Businesses running advertising campaigns, promotions, or email marketing who want a focused page designed to convert visitors into leads

Conversion Landing Page

What it is
A higher-performance landing page with additional testing, tracking, and conversion optimization.
Pricing
$900 - $1,300
  • Conversion strategy and structure — Depth of planning around messaging, user flow, and call-to-action placement
  • Page length and section complexity — Short landing pages vs longer conversion-focused pages with multiple persuasive sections
  • Design and layout customization — Tailored layouts designed to guide user behavior and increase conversions
  • Forms and integrations — Advanced forms, CRM integrations, booking tools, payment systems, or automation
  • Tracking and optimization setup — Analytics, event tracking, and tools used to measure conversions and performance
Timeline
Most Conversion Landing Pages are completed within 2-3 weeks depending on testing setup and campaign complexity once campaign details and content are ready.
What's included
  • Everything in Campaign Landing Page, plus:
  • Campaign message refinement and layout planning
  • Conversion-focused page sections (social proof, offer clarity, objection handling)
  • Analytics event tracking setup
  • Lead tracking configuration
  • Optional A/B test variation setup
  • Deeper UX and conversion optimization
Best for
  • Businesses investing in paid traffic or campaigns where improving conversion rates has meaningful business impact

Optimization

Improve Your Existing Website

Services designed to assess existing websites and improve their speed, performance, and usability.

Website Health Check

What it is
A structured evaluation of your website's performance, usability, and SEO foundations, delivered with clear recommendations and next steps.
Pricing
$250 - $450

Credit toward Website Performance Optimization: The Health Check fee is credited toward the optimization work if you proceed within 30 days.

  • Website size — Number of pages and overall site complexity
  • Platform & setup — Custom builds, ecommerce systems, or complex CMS setups require deeper analysis
  • Number of plugins or integrations — More plugins or third-party tools mean more systems to review
  • Depth of reporting requested — A quick diagnostic vs a more detailed audit report
Timeline
Most Health Checks are completed in 1-2 business days.
What's included
  • Technical health review — Core Web Vitals and performance metrics, page load behavior, mobile responsiveness, broken links or technical errors, platform or hosting limitations
  • UX review — Navigation clarity, page structure and content hierarchy, call-to-action visibility, friction in inquiry or lead flows
  • SEO foundation check — Mobile usability, crawlability and indexing basics, page titles and meta descriptions, heading structure, internal linking
  • Written Health Report — Delivered within 1-2 business days with key issues discovered, why they matter, prioritized recommendations, and suggested next steps
Best for
  • Businesses with an existing website that feels outdated or slow
  • Sites that aren't generating leads
  • Sites that may have SEO or usability issues
  • Anyone who needs a clear improvement plan before investing in changes

Core Performance Optimization

What it is
Performance improvements focused on Core Web Vitals, page load speed, and overall responsiveness. Addresses the most common causes of slow websites — image compression, caching, lazy loading, and removing unnecessary scripts.
Pricing
$600 - $800
  • Website size and structure — Larger sites or complex page templates require more optimization work
  • Current performance issues — Sites with significant speed problems require deeper fixes
  • Theme and plugin efficiency — Poorly optimized themes or heavy plugins increase optimization time
  • Hosting environment — Server configuration and hosting limitations can affect the level of optimization possible
Timeline
Most Core Optimizations are completed within 3-5 business days.
What's included
  • Full performance audit and baseline speed testing
  • Image compression, proper sizing, and modern format conversion (WebP/AVIF)
  • Browser caching configuration
  • Lazy loading for images and media
  • Removing unnecessary plugins or scripts
  • Reducing unused CSS or JavaScript
  • Basic Core Web Vitals improvements
  • Before/after performance report with recommendations for maintaining performance
Best for
  • Small business websites and brochure-style sites
  • Simple WordPress or builder websites
  • Sites that feel slow but are not overly complex

Advanced Performance Optimization

What it is
Deeper performance improvements that address how assets load, scripts execute, and pages are delivered to visitors. Designed for more complex websites where foundational optimizations alone won't achieve the performance targets.
Pricing
$900 - $1,500
  • Technical complexity of the website — Custom themes, heavy builders, or advanced functionality
  • Number of third-party scripts — Analytics, marketing tools, chat widgets, and other scripts can significantly affect performance tuning
  • Database size and condition — Large or poorly optimized databases require additional work
  • Server and infrastructure configuration — Advanced caching, CDN setup, or hosting limitations
  • Core Web Vitals targets — Achieving higher performance benchmarks requires deeper optimization
Timeline
Most Advanced Optimizations are completed within 5-10 business days.
What's included
  • Everything in Core Optimization, plus:
  • Advanced script loading strategies (defer/async optimization)
  • Font loading optimization
  • CSS and JavaScript restructuring
  • Third-party script performance fixes
  • Asset loading order improvements
  • CDN configuration or optimization
  • Server or caching layer improvements
  • Advanced Core Web Vitals improvements
  • Detailed performance reporting with insights and recommendations
Best for
  • Larger or content-heavy websites
  • Sites using many plugins or integrations
  • Sites with poor Core Web Vitals scores
  • Businesses where performance impacts SEO or conversions

Google Ads

Traffic Generation

Search advertising designed to attract qualified leads from people actively searching for your services.

AI & Tools

Workflow Guidance

Practical guidance on using modern tools and AI to simplify workflows, create content, and support your website and marketing efforts.

AI Workflow Guidance

What it is
A working session focused on identifying where AI tools can meaningfully improve your workflow. Practical recommendations and simple systems you can start using immediately.
Pricing
$200
Timeline
  • Session: 90 minutes
  • Written Workflow Summary: Most summaries delivered within 1 business day
What's included
  • Workflow opportunities — Identify areas where AI can reduce manual work (writing drafts, summarizing research, generating marketing ideas, preparing content, organizing information)
  • Tool recommendations — Clear suggestions for tools matching your needs (email/content drafting, document summarizing, writing and research, image generation, AI assistants, automation)
  • Practical prompting strategies — Structuring prompts for clarity, refining responses, avoiding common mistakes
  • Implementation suggestions — Integrating AI into existing workflow without disrupting current tools
  • Written Workflow Summary — recommended tools, example prompts, and suggested workflows
Best for
  • Small business owners, freelancers, and teams who feel overwhelmed by AI tools
  • Anyone who wants to use AI productively without adding complexity
  • Anyone looking for practical guidance they can use immediately

Contact

Get in Touch

Have a question or ready to get started? Fill out the form and I'll get back to you within 24–48 hours.

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